About Us

According to a nationwide survey by Marriott and reported by USA Today in 1994, tropical beaches were the top destination choice for 75% of men, 66% of women, and 85% of people age 21 to 34. According to Fortune Magazine,
sunbathing was ranked the #2 pastime with swimming being more popular. This study conducted by Longwoods International rated sunbathing six times more popular than golfing, bicycling, or power boating and over twice as popular as fishing or hiking. Even today, sunbathing is as popular as ever as well as tanning due to the numerous tanning salons nationwide.

Surveying hundreds of people, we asked the question, "Have you ever experienced a severe sunburn on your back because you couldn't cover your entire back with sunscreen?" Almost everyone responded with having that experience at least once in his or her lifetime. The second most popular response was "especially if you are alone, it is almost impossible to reach your entire back for complete coverage." The third most popular response was people's concern about the alarming increase of skin cancer reports.

"Now I can REACH MY BACK and so can you!" - Inventor

Welcome to the REACH MY BACKTM Lotion Applicator.

Our applicator provides consumers with a convenient and hygienic versatility of applications such as lotions, ointments, or medications to all areas of the back and body without unique physical maneuvering or muscular exertion. We recognized the need for such a product. Medical conditions such as arthritis, injuries, etc., can make holding a product difficult. We designed the handle with a hole for a landyard for your covenience. We hope you enjoy the applicator.

APP, Inc.
P.O. Box 204
South Elgin, IL 60177
Phone: 847-429-9460
Contact Us


©2007 APP, Inc.